Around the nation, fast fashion has fallen out of favor with Gen Z shoppers, a loss that ultimately contributed to pushing Forever 21 into bankruptcy this past week. According to a recent analysis from the marketing and research firm YPulse — which examined factors like willingness to buy among shoppers age — the retailer's overall momentum "has seen the steepest declines.
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Likewise, on social media, young consumers weren't too shy to share their thoughts on where Forever 21 went wrong. Their primary grievance was out-of-touch designs, including a slew of collections like its United States Postal Service line and an assortment of Cheetos-inspired clothing.
Omg I wonder why forever 21 is going bankrupt pic. Anil Mathews, CEO of data intelligence platform Near, said that while he doesn't think Gen Z will be shutting the door on mall brands completely, it's just less interested in what Forever 21 has to offer. Just because Gen Z is aiming to be more unique, that doesn't mean they don't want to do so at a bargain.
While a desire for cheap clothing may seem to lend itself to fast fashion, Gen Z is also more sustainability-minded. Read more : Gen Z is leading an evolution in shopping that could kill brands as we know them.
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Spotting an opportunity to capitalize, resale companies like Poshmark, Depop, and ThredUp have risen up in recent years to meet the rising demand for cheaper fashion, attracting Gen Z shoppers with their user-friendly e-commerce and mobile platforms. Tim de Paris, CTO at Decibel, a company that helps brands improve their user experience, told Business Insider that part of Forever 21's downfall rests in its failure to innovate digitally.
The company overinvested in massive physical retail spaces in the US and abroad instead of working to better meet their customer where they are: online. Stores that are surviving and thriving in this era of retail don't just have a website and leave it be. Ultimately, Capps said she hopes the Forever 21 bankruptcy is "endemic of a sign of a real changing tide" against the dangers of fast fashion. Der Artikel wurde versandt.
Forever 21's downfall happened when it failed to win over Gen Z, experts say. Faced with risking his co-workers finding out about his immortality or providing a fake death certificate for the hacker to disappear with Henry tears the certificate in front of the hacker. Before the hacker can send an email about Henry's records she is hit by a car. Later another hacker working for the cybercrime division of NYPD, finds the Faceless hackers phone and discovers Henry's false records on it.
Henry then has to make a choice between saving the life of the Faceless hacker and keeping his secret, again. Henry and Jo search for missing gold and a murderer when the owner of a treasure hunting salvage company is killed; a wealthy entrepreneur pursues Jo; Adam thinks he knows how to eliminate the curse. A woman's mummified body is discovered behind a wall in a famous punk club, where it has been since the s. Meanwhile Jo begins to date the club's owner, though their budding relationship is complicated by the discovery of the body.
A ballerina's foot is discovered, and they discover that this murder case is not actually a murder. Henry and Jo begin to become closer just as Abe discovers a lead on Abigail. Henry tries to find out what really happened to Abigail after she left him; the details of a horrifying secret are revealed. A museum archivist rediscovers the dagger that first killed Adam, and is murdered, the dagger taken. Working to obfuscate the existence of immortals, Henry determines that an antiquities specialist obtained the dagger to lure Adam, having learned of him from Mengele's journal.
Jo and Lucas notice Henry's activities; both have heartfelt conversations with him. Adam shoots Henry with the gun that first killed him, intending that Jo will either discover Henry's corpse or witness his disappearance. Henry injects Adam with a hypodermic needle, then dies and disappears, resurrecting in the East River near Abe. Jo finds only Henry's pocket watch, and Adam now suffering locked-in syndrome from the embolism Henry induced. Jo confronts Henry with an old photograph Adam took from Abigail's body, revealing Henry's timelessness.
She demands an explanation, and Abe—-who had previously advised Henry that he would need a confidante after Abe's death—-urges him to "tell her. The concept for Forever came from a conversation between series creator Matt Miller and his five-year-old son about death.
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After the conversation, Miller began to imagine what life would be like if a person was immortal but everyone else, including that person's own children, were mortals. That concept informed Miller's decision to make his character a doctor-turned-medical examiner who used his occupation for research into his immortality   and Miller's decision to structure the series as a procedural. Another series-long story arc explored how other people learn of Henry's immortality.
Miller stated in an interview with BuddyTV writer Catherine Cabanela that he had never seen that type of family on television before, and he believed that it provide the show with an emotional element. To demonstrate Henry's immortality, Miller decided that Henry would die and would feel the pain every time he died. Anything on Henry's body would disappear with his body during each death. The first person cast was Judd Hirsch as Abe. Hirsch was the first person asked about the role. Two days after casting Hirsch, Ioan Gruffudd was cast as Dr. Henry Morgan.
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The search for an actor to portray Henry was more difficult than Miller expected. She also liked the idea that, in contrast to de la Garza's characters on other procedurals, Jo had flaws. Reece was to play a larger role in the series, but her scenes were cut so that the episodes could fit time constraints. The DVDs include the deleted scenes. Moore was cast as assistant medical examiner Lucas Wahl. Moore and Miller met when Moore guest starred on Miller's previous series Chuck.
Moore liked the idea of Lucas providing comedic moments to the series.
Adam made his first physical appearance in the episode "Skinny Dipper", which aired on December 9, Beginning with the pilot , Miller structured each episode by telling two stories in the episode. The first was a traditional procedural plotline. Both the father-son relationship between Henry and Abe  and one of the two season-long story arcs, Henry's relationship with his wife Abigail,  were told through flashbacks. When planning an episode, the writers started with the idea for the episode and determined the main story arc. They discussed which plot element could be associated with a previous incident from Henry's life and how the flashbacks connected the two stories.
From there, they determined Abe's viewpoint about the case or his connection to the case. Then, they planned the story on whiteboard. One plot device used in the pilot, Henry's pocket watch, proved to be difficult to use in subsequent episodes. In the beginning, the writers would have Henry's pocket watch fall out of his pocket so that it would not disappear with the rest of his body.
It became more difficult for writers to develop believable scenarios in which Henry would lose his watch, so they did not write it into the plot as frequently in later episodes. Miller and the filming crew had planned to film the rebirth scenes in the pilot in several bodies of water, but they could film it in only one location. Forever is also the title of a novel by writer Pete Hamill , with a similar premise: an Irishman is granted the gift of immortality by an African sangoma , yet must remain in Manhattan or the gift is renounced.
Television received a letter from RadicalMedia requesting that the name of the series be changed. RadicalMedia stated in the letter that Miller's character, setting, and title were very similar to Hamill's. The letter also stated that Sundance Studios had begun to develop a television series based on the novel. As of September , Hamill has no plans to proceed with a lawsuit.
Forever received mixed reviews from critics in the beginning. The site's consensus stated, " Forever star Ioan Gruffudd is appealing, but his charm can't overcome the show's gimmicky, unrealized premise. Brian Tallerico of RogerEbert.
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When Miller pitched the show to the various networks, network executives compared the series to New Amsterdam. In France , Forever became an international hit.